Flip&Flip surge hace 4 años por una insatisfacción hacia el mundo que nos rodea, con una industria de la moda y el diseño abocada al consumismo masivo de materias primas.
Cuando empezaron a pensar en esto hace 4 años, veían cómo las empresas desechaban cada día una gran cantidad de materiales que ya no eran útiles para cumplir su función primitiva, pero que mirándolos con otros ojos y dándoles una vuelta creativa conservaban propiedades que les permitían cumplir con creces otra función.
A partir de ahí comienza un camino donde partieron de un punto en el que no sabían nada, todo está por descubrir, y vas aprendiendo conforme vas haciendo las cosas.
Tenían que empezar por algo, así que comenzaron a investigar qué materiales se desechaban por la zona y qué oportunidades ofrecían. Vimos que varias empresas de la zona desechaban lona de PVC y lona acrílica, ambas procedentes de camiones y toldos solares. Cuando estos materiales acaban su ciclo de vida, por diversos motivos, siguen conservando gran parte de sus propiedades iniciales, pero la industria los desecha. Resistencia, impermeabilidad y su peculiar textura fueron las tres características que más les llamaron la atención y con las que iniciaron un proceso creativo en busca del producto idóneo. Este proceso es clave en Flip&Flip y gran parte del resultado depende de lo que suceda aquí. Sabemos que por el hecho de ser un material sostenible, el producto va a tener un valor extra para algunas personas y cierta exclusividad, pero no nos conformamos con esto. Al final van a competir con el resto de marcas del mercado, así que creen que para ir un paso más allá el producto debe llamar la atención y aportar algo más, también por diseño y concepto. Esta es la única manera de captar la atención de la gente y tener la oportunidad de contarles el concepto y la parte sostenible de la marca.
Flip&Flip es una manera de pensar y de afrontar las cosas, el producto al final es solo la consecuencia de todo ese trabajo. Si no te gusta lo que hay a tu alrededor, si crees que podrías hacerlo mejor, no te conformes, cámbialo, actúa, y siempre dale la vuelta a las cosas. Esa es nuestra filosofía.
En diciembre de 2016 lanzaron el primer producto. Empezaron por mochilas porque creían que, al margen de la sostenibilidad, la impermeabilidad y la resistencia aportaban un valor extra frente a otros materiales, como puede ser el caso de la piel. El 2017 lo dedicaron a dar a conocer la marca y la filosofía que hay detrás de ella. Hemos aprovechado mucho las redes sociales pero también hemos tenido que recurrir a los marketplaces, ya que es una buena forma de llegar a la gente de una forma más directa. Han estado en Madrid, Barcelona, Bilbao y Zaragoza y el feedback de la gente ha sido muy bueno, algo que te anima a seguir adelante con el proyecto.
Toda la confección la realizan en España y desarrollan los productos por colecciones, según el material que van consiguiendo lanzan nuevos modelos. Tienen otra línea de trabajo enfocada a empresas que no incluyen bajo el paraguas de Flip&Flip. Lo que hacemos es analizar el producto que desechan y a partir de él les desarrollamos productos personalizados para que luego ellos les den salida.
Para este año tienen preparado lanzar 2 nuevos productos, también realizados con materiales textiles. Esperamos que ampliando la cartera de productos podamos evolucionar y conseguir llegar a las tiendas, para que así los clientes tengan una alternativa al mundo digital y puedan tener entre sus manos nuestros productos.
Flip&Flip
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